Marketing from Islamic perspective, tapping into the halal market

Islamic economy is one of the fastest growing segments worldwide that estimated to be worth S3 trillion in 2021 with an average CAGR growth of 8%. In this segment Halal food is the largest pillar, where Muslim spent $1.17 trillion in 2015. The figures encourage many market players to enter to this m...

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Bibliographic Details
Main Authors: Najmaei, Mehran, Mansoori, Shaheen, Zakaria, Zukarnain, Raueiser, Markus
Format: Article
Published: Journal of Marketing Management and Consumer Behavior 2017
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