Marketing from Islamic perspective, tapping into the halal market
Islamic economy is one of the fastest growing segments worldwide that estimated to be worth S3 trillion in 2021 with an average CAGR growth of 8%. In this segment Halal food is the largest pillar, where Muslim spent $1.17 trillion in 2015. The figures encourage many market players to enter to this m...
|Main Authors:||, , ,|
Journal of Marketing Management and Consumer Behavior
No Tags, Be the first to tag this record!