Muslim consumers' patronage intention towards Korean restaurant chains in Malaysia

• Main Authors: Sulaiman, Zuraidah, Zakuan, Norhayati, Mas`Od, Adaviah, Muharam, Farrah Merlinda, Thoo, Ai Chin, Tan, Liat Choon, Buang, Nurul Nabihah
• 格式: Conference or Workshop Item
• 出版: 2018
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://eprints.utm.my/id/eprint/82416/; http://dx.doi.org/10.1063/1.5080063

Korean restaurant chains are a chain of restaurant that is known for serving a variety of foods of Korean heritage. The Korean food are rapidly gaining worldwide acceptance especially from the younger generations as Korean pop culture is now a powerhouse of its own in mainstream media. As these rest...