Determinants of brand equity towards fashion clothing in China
Theories on branding have discussed consumer-based brand equity concept resulting in a general brand equity model. However, there is a lack of empirical studies in different contexts to substantiate the model. Based on the reviewed literature, previous studies have not addressed the general consumer...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2016
|
主题: | |
在线阅读: | http://eprints.utm.my/id/eprint/81025/1/HeShuaiMFM2016.pdf http://eprints.utm.my/id/eprint/81025/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:120273 |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|