Theorizing event attendees behavior to increase the demand for sustainable events

• Main Authors: Ahmad, N. L., Yunus, N. A. M., Rashid, W. E. W., Zamzuri, N. H., Mahmood, N. H. N., Shamsuddin, S.
• 格式: Article
• 出版: Medwell Journals 2016
• 主題: T Technology (General)
• 在線閱讀: http://eprints.utm.my/id/eprint/71693/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988951296&partnerID=40&md5=5bbc654c752e31e89cdf61dfd065d449

Efforts to include sustainable elements to produce green events are deemed critical in recent development of the event management field. However, there are challenges to plan and implement an event that depicts the essential elements that could be characterized as a green event. Basically, the idea...