Theorizing event attendees' behavior to increase the demand for sustainable events

Efforts to include sustainable elements to produce green events are deemed critical in recent development of the event management field. However, there are challenges to plan and implement an event that depicts the essential elements that could be characterized as a green event. Basically, the idea...

Full description

Saved in:
Bibliographic Details
Main Authors: Ahmad, Nor Lela, Mohd. Yunus, Noor Azlina, Wan Rashid, Wan Edura, Norol, Hamiza Zamzuri, Nik Mahmood, Nik Hasnaa, Shamsuddin, Shuhana
Format: Article
Published: Medwell Journals 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/68338/
http://www.medwelljournals.com/abstract/?doi=ibm.2016.3853.3859
Tags: Add Tag
No Tags, Be the first to tag this record!