Theorizing event attendees' behavior to increase the demand for sustainable events

• المؤلفون الرئيسيون: Ahmad, Nor Lela, Mohd. Yunus, Noor Azlina, Wan Rashid, Wan Edura, Norol, Hamiza Zamzuri, Nik Mahmood, Nik Hasnaa, Shamsuddin, Shuhana
• التنسيق: مقال
• منشور في: Medwell Journals 2016
• الموضوعات: T Technology
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/68338/; http://www.medwelljournals.com/abstract/?doi=ibm.2016.3853.3859

Efforts to include sustainable elements to produce green events are deemed critical in recent development of the event management field. However, there are challenges to plan and implement an event that depicts the essential elements that could be characterized as a green event. Basically, the idea...