Relationship between customers’ perceived values, satisfaction and loyalty of mobile phone users

The purpose of this research was to examine the relationship between customers’ perceived value s, satisfaction and loyalty amongst users of mobile phones . The measurement of customers’ perceived economic, emotional and social values and the eight items of custom er loyalty were based on the work o...

全面介绍

Saved in:
书目详细资料
Main Authors: Md. Ariff, Mohd. Shoki, Hiew, Sok Fen, Ismail, Khalid
格式: Article
出版: Society of Interdi sciplinary Business Research 2012
主题:
在线阅读:http://eprints.utm.my/id/eprint/31150/
http://sibresearch.org/uploads/2/7/9/9/2799227/riber2012-120_126-135.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!