An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior

The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for futur...

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書目詳細資料
主要作者: Mohd Daud, Dalilah
格式: Thesis
語言:English
English
出版: 2012
主題:
在線閱讀:http://eprints.utem.edu.my/id/eprint/14580/1/An_Empirical_Study_on_Innovatif_Traditional_Food_Products_and_Customer_Acceptance_Using_Theory_of_Planned_Behavior.pdf
http://eprints.utem.edu.my/id/eprint/14580/7/An%20emperical%20study%20on%20innovative%20traditional%20food%20products%20and%20customer%20acceptance%20using%20Theory%20of%20Planned%20Behavior.pdf
http://eprints.utem.edu.my/id/eprint/14580/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=84885
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