Competitive Strategy And Performance Of Quantity Surveying Firms In Malaysia
The competitiveness of the construction industry is affected by the number of new entrants, the strength of rivals, clients' expectations and a firm's own resources. However, the country's economic situation also affects the stability of the industry, and thus its competitive stre...
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2014
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Online Access: | http://eprints.usm.my/41762/1/JCDC_19%282%29_2014-Art._2_%2815-32%29.pdf http://eprints.usm.my/41762/ http://web.usm.my/jcdc/vol19_2_2014/JCDC%2019(2)%202014-Art.%202%20(15-32).pdf |
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my.usm.eprints.41762 http://eprints.usm.my/41762/ Competitive Strategy And Performance Of Quantity Surveying Firms In Malaysia Abidin, Nazirah Zainul Adros, Nur Azila Hassan, Hasnanywati TH1-9745 Building construction The competitiveness of the construction industry is affected by the number of new entrants, the strength of rivals, clients' expectations and a firm's own resources. However, the country's economic situation also affects the stability of the industry, and thus its competitive strength. This research focuses on the adoption of competitive strategies within quantity surveying (QS) firms of varying sizes during a period of economic fluctuation in Malaysia. The success of any strategy adopted is determined by the performance of the firm. Through a survey, this study revealed that firm size did not have a major impact on the choice of competitive strategy during this economic situation. The QS firms preferred differentiation strategies, and growth strategies were less preferred. The firms created attractiveness in the services offered by expanding the range of services, improving reputation and securing existing clients. For small- and medium-sized firms, this strategy enabled them to achieve the highest business performance, a satisfactory number of clients, and for large-sized firms, the strategy provided positive improvement in the number of projects in hand. Penerbit Universiti Sains Malaysia 2014 Article PeerReviewed application/pdf en http://eprints.usm.my/41762/1/JCDC_19%282%29_2014-Art._2_%2815-32%29.pdf Abidin, Nazirah Zainul and Adros, Nur Azila and Hassan, Hasnanywati (2014) Competitive Strategy And Performance Of Quantity Surveying Firms In Malaysia. Journal of Construction in Developing Countries , 19 (2). pp. 15-32. ISSN 1823-6499 http://web.usm.my/jcdc/vol19_2_2014/JCDC%2019(2)%202014-Art.%202%20(15-32).pdf |
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TH1-9745 Building construction |
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TH1-9745 Building construction Abidin, Nazirah Zainul Adros, Nur Azila Hassan, Hasnanywati Competitive Strategy And Performance Of Quantity Surveying Firms In Malaysia |
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The competitiveness of the construction industry is affected by the number of new
entrants, the strength of rivals, clients' expectations and a firm's own resources. However, the
country's economic situation also affects the stability of the industry, and thus its competitive
strength. This research focuses on the adoption of competitive strategies within quantity
surveying (QS) firms of varying sizes during a period of economic fluctuation in Malaysia. The
success of any strategy adopted is determined by the performance of the firm. Through a
survey, this study revealed that firm size did not have a major impact on the choice of
competitive strategy during this economic situation. The QS firms preferred differentiation
strategies, and growth strategies were less preferred. The firms created attractiveness in the
services offered by expanding the range of services, improving reputation and securing
existing clients. For small- and medium-sized firms, this strategy enabled them to achieve the
highest business performance, a satisfactory number of clients, and for large-sized firms, the
strategy provided positive improvement in the number of projects in hand. |
format |
Article |
author |
Abidin, Nazirah Zainul Adros, Nur Azila Hassan, Hasnanywati |
author_facet |
Abidin, Nazirah Zainul Adros, Nur Azila Hassan, Hasnanywati |
author_sort |
Abidin, Nazirah Zainul |
title |
Competitive Strategy And Performance Of Quantity Surveying Firms
In Malaysia |
title_short |
Competitive Strategy And Performance Of Quantity Surveying Firms
In Malaysia |
title_full |
Competitive Strategy And Performance Of Quantity Surveying Firms
In Malaysia |
title_fullStr |
Competitive Strategy And Performance Of Quantity Surveying Firms
In Malaysia |
title_full_unstemmed |
Competitive Strategy And Performance Of Quantity Surveying Firms
In Malaysia |
title_sort |
competitive strategy and performance of quantity surveying firms
in malaysia |
publisher |
Penerbit Universiti Sains Malaysia |
publishDate |
2014 |
url |
http://eprints.usm.my/41762/1/JCDC_19%282%29_2014-Art._2_%2815-32%29.pdf http://eprints.usm.my/41762/ http://web.usm.my/jcdc/vol19_2_2014/JCDC%2019(2)%202014-Art.%202%20(15-32).pdf |
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1643710314304241664 |
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13.145126 |