The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia

Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe t...

詳細記述

保存先:
書誌詳細
主要な著者: Abd Rahim, Rahizah, Jalaludin, Farah Waheeda, Tajuddin, Kasmah
フォーマット: 論文
言語:English
出版事項: Asian Academy of Management (AAM) 2011
主題:
オンライン・アクセス:http://eprints.usm.my/36560/1/AAMJ_16.1.6.pdf
http://eprints.usm.my/36560/
http://web.usm.my/aamj/16.1.2011/AAMJ_16.1.6.pdf
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