The Importance Of Corporate Social Responsibility On Consumer Behaviour In Malaysia

• المؤلفون الرئيسيون: Abd Rahim, Rahizah, Jalaludin, Farah Waheeda, Tajuddin, Kasmah
• التنسيق: مقال
• اللغة: English
• منشور في: Asian Academy of Management (AAM) 2011
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.usm.my/36560/1/AAMJ_16.1.6.pdf; http://eprints.usm.my/36560/; http://web.usm.my/aamj/16.1.2011/AAMJ_16.1.6.pdf

Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe t...