Strategic Marketing Practices Of High Performing Malaysian Firms

In today’s extremely competitive world marketing effectiveness is not just a necessity, it is the prerequisite of business success. It was none other than Drucker who expressed the view that marketing is so basic to the business that it can hardly be looked at as a separate function. The final re...

全面介绍

Saved in:
书目详细资料
Main Authors: Hassan, Faridah, Sulaiman, Mohamed
格式: Article
语言:English
出版: Asian Academy of Management (AAM) 1996
主题:
在线阅读:http://eprints.usm.my/35288/1/1-1-3.pdf
http://eprints.usm.my/35288/
http://web.usm.my/aamj/1.1.1996/1-1-3.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!