Environmental scanning and effectiveness in strategic planning

Environmental Scanning is defined as the systematic collection and monitoring of information that describes changes in the environment in order to identify and assess emerging developments in political, social and technological trends, and events that may affect the strategic and tactical objectives...

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主要作者: Che Ishak, Ismila
格式: Thesis
语言:English
出版: 2004
主题:
在线阅读:http://eprints.usm.my/25757/1/ENVIRONMENTAL_SCANNING_AND_EFFECTIVENESS_IN_STRATEGIC_PLANNING.pdf
http://eprints.usm.my/25757/
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