Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates

This article used a qualitative method, using semi-structured interviews to select informants conduct online interviews with undergraduate students in mainland China to explore their continuous viewing intention as audiences towards Chinese documentary programs. Under the guidance of the theory of u...

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Bibliographic Details
Main Authors: Li, Mengyu, Yasin, Megat Al-Imran, Hashim, Norliana, Ang, Lay Hoon, Kang, Hongzhe
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Online Access:http://psasir.upm.edu.my/id/eprint/97212/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97212/
https://hrmars.com/index.php/IJARBSS/article/view/8960/Exploring-Factors-Influencing-Continuous-Viewing-Intention-of-Chinese-Documentary-Programs-among-Undergraduates
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