Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry
This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-fli...
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Taylor and Francis
2020
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Online Access: | http://psasir.upm.edu.my/id/eprint/88257/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88257/ https://www.tandfonline.com/doi/abs/10.1080/10548408.2020.1757563?journalCode=wttm20 |
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my.upm.eprints.882572022-11-24T04:13:03Z http://psasir.upm.edu.my/id/eprint/88257/ Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry Heesup, Han Lee, Kai Sean Chua, Bee Lia Sanghyeop, Lee This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-flight physical environment. 302 U.S. airline passengers were sampled and results from a structural equation modeling showed that the intricate interrelationships of airline F&B performances, cognitive appraisal of flight experiences, and affective appraisal of flight experiences were significantly supported. Moreover, a metric invariance test identified that in-flight physical environment played a significant moderating role. Taylor and Francis 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88257/1/ABSTRACT.pdf Heesup, Han and Lee, Kai Sean and Chua, Bee Lia and Sanghyeop, Lee (2020) Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry. Journal of Travel & Tourism Marketing, 37 (3). 380 - 395. ISSN 1054-8408; ESSN: 1540-7306 https://www.tandfonline.com/doi/abs/10.1080/10548408.2020.1757563?journalCode=wttm20 10.1080/10548408.2020.1757563 |
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This study examined the role of airline food and beverage (F&B) performances, and how it affects full-service airline passengers’ loyalty generation processes. The roles of passengers’ cognitive and affective appraisals of flight experiences were considered, as well as the moderating role in-flight physical environment. 302 U.S. airline passengers were sampled and results from a structural equation modeling showed that the intricate interrelationships of airline F&B performances, cognitive appraisal of flight experiences, and affective appraisal of flight experiences were significantly supported. Moreover, a metric invariance test identified that in-flight physical environment played a significant moderating role. |
format |
Article |
author |
Heesup, Han Lee, Kai Sean Chua, Bee Lia Sanghyeop, Lee |
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Heesup, Han Lee, Kai Sean Chua, Bee Lia Sanghyeop, Lee Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
author_facet |
Heesup, Han Lee, Kai Sean Chua, Bee Lia Sanghyeop, Lee |
author_sort |
Heesup, Han |
title |
Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
title_short |
Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
title_full |
Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
title_fullStr |
Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
title_full_unstemmed |
Contribution of airline F&B to passenger loyalty enhancement in the full-service airline industry |
title_sort |
contribution of airline f&b to passenger loyalty enhancement in the full-service airline industry |
publisher |
Taylor and Francis |
publishDate |
2020 |
url |
http://psasir.upm.edu.my/id/eprint/88257/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88257/ https://www.tandfonline.com/doi/abs/10.1080/10548408.2020.1757563?journalCode=wttm20 |
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