Factors considered in the production of advertising in multi-racial society

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Bibliographic Details
Main Authors: Abu Hassan, Musa, Jaamat, Saera
Format: Article
Published: School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2000
Online Access:http://psasir.upm.edu.my/id/eprint/34989/
http://www.ukm.my/jkom/journal/volumes/volume16-2000.html
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