What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles
An upcoming trend that has caught the attention of marketers and consumers alike is the recent debut of retailers that projected itself as an Islamic retailer. This paper provides a critical overview of the existing scholarship on the influence of Islam specifically towards consumer retail store s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Access Press UK
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30864/1/What%20constitutes%20an%20Islamic%20retailer.pdf http://psasir.upm.edu.my/id/eprint/30864/ http://www.ijsrm.com/ijsrm/Current_&_Past_Issues_files/IJSRM2-1.pdf |
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