An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia

• Main Authors: Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Hashim, Ahmad Hariza, Ho, Jo Ann
• Format: Article
• Published: Human Resource Management Academic Research Society 2023
• Online Access: http://psasir.upm.edu.my/id/eprint/106565/; https://hrmars.com/index.php/IJARBSS/article/view/18801/An-Extended-Model-of-the-Theory-of-Planned-Behaviour-to-Predict-Purchase-Intention-for-Local-Brand-Vehicles-Produced-in-Malaysia

The single-digit growth rate of the Malaysian Automotive sector has experienced a slight decline elicited by Covid-19 and a change in consumers product evaluation criteria. This necessitates an inclusive business model that encompasses consumers interests and organisational goals through the extensi...