A quantitative study on SCCT: examining the relationships between crisis response strategy, crisis history, and crisis type on organisational reputation: Nigerian perspective

• Main Authors: Dominic, Egede Dominion, Mahamed, Mastura, Abdullah, Zulhamri, Hashim, Norliana
• Format: Article
• Published: Human Resource Management Academic Research Society 2022
• Online Access: http://psasir.upm.edu.my/id/eprint/100341/; https://hrmars.com/index.php/IJARPED/article/view/15788/A-Quantitative-Study-on-SCCT-Examining-the-Relationships-Between-Crisis-Response-Strategy-Crisis-History-and-Crisis-Type-on-Organisational-Reputation-Nigerian-Perspective

Organizations are sustained by the strength of their reputations globally and especially in crisis management when the reputations of such organizations are threatened. Thus, effective crisis communications management is indispensable to every organization maintaining its reputation. This research p...