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Undergraduates selection towards islamic banking in dual banking environment: An empirical study

To plan an appropriate marketing strategy to attract new customers is very importance, especially for Islamic banking in dual banking environment. Islamic banks need to identify the criteria on where potential customers determine their bank selection decision. The study focuses on examining the bank...

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書誌詳細
主要な著者:	Kadir M.R.A., Surbaini K.N., Ramli J.A.
その他の著者:	36245097200
フォーマット:	論文
出版事項:	2023
主題:	Bank selection decision Islamic bank Syariah compliant products and services
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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