Strategic management and competitivea advantage concepts and cases, Global Edition

The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, les...

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主要作者: Jay B. Barney, The University of Utah William, S. Hesterly, The University of Utah
格式: 圖書
語言:English
出版: Pearson Education Limited 2020
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在線閱讀:http://dspace.uniten.edu.my/jspui/handle/123456789/14243
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spelling my.uniten.dspace-142432020-06-12T10:02:06Z Strategic management and competitivea advantage concepts and cases, Global Edition Jay B. Barney, The University of Utah William, S. Hesterly, The University of Utah Management The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book. 2020-06-12T10:02:06Z 2020-06-12T10:02:06Z 2015 Book http://dspace.uniten.edu.my/jspui/handle/123456789/14243 en Pearson Education Limited
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
language English
topic Management
spellingShingle Management
Jay B. Barney, The University of Utah William, S. Hesterly, The University of Utah
Strategic management and competitivea advantage concepts and cases, Global Edition
description The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book.
format Book
author Jay B. Barney, The University of Utah William, S. Hesterly, The University of Utah
author_facet Jay B. Barney, The University of Utah William, S. Hesterly, The University of Utah
author_sort Jay B. Barney, The University of Utah William, S. Hesterly, The University of Utah
title Strategic management and competitivea advantage concepts and cases, Global Edition
title_short Strategic management and competitivea advantage concepts and cases, Global Edition
title_full Strategic management and competitivea advantage concepts and cases, Global Edition
title_fullStr Strategic management and competitivea advantage concepts and cases, Global Edition
title_full_unstemmed Strategic management and competitivea advantage concepts and cases, Global Edition
title_sort strategic management and competitivea advantage concepts and cases, global edition
publisher Pearson Education Limited
publishDate 2020
url http://dspace.uniten.edu.my/jspui/handle/123456789/14243
_version_ 1671342866390056960
score 12.913726