Strategic management and competitivea advantage concepts and cases, Global Edition
The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, les...
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Pearson Education Limited
2020
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| 主题: | |
| 在线阅读: | http://dspace.uniten.edu.my/jspui/handle/123456789/14243 |
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| 总结: | The first thing you will notice as you look through this edition of our book is that it continues
to be much shorter than most textbooks on strategic management. There is not the
usual “later edition” increase in number of pages and bulk. We’re strong proponents of the
philosophy that, often, less is more. The general tendency is for textbooks to get longer and
longer as authors make sure that their books leave out nothing that is in other books. We
take a different approach. Our guiding principle in deciding what to include is: “Does this
concept help students analyze cases and real business situations?” For many concepts we
considered, the answer is no. But, where the answer is yes, the concept is in the book. |
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