Web text analysis of image perception of tourist destinations

• Main Authors: Tang, Shun Lei, Norazirah, Ayob, Puah, Chin Hong, Kim, Yang Gi
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2024
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/45914/1/2024%20web-text-analysis-of-image-perception-of-tourist-destinations.pdf; http://ir.unimas.my/id/eprint/45914/; https://hrmars.com/index.php/IJAREMS/article/view/20692/Web-Text-Analysis-of-Image-Perception-of-Tourist-Destinations; http://dx.doi.org/10.6007/IJAREMS/v13-i1/20692

This study aims to analyze tourist perceptions of Jinan, China, as a travel destination using text analysis to create tourism products that attract visitors. In the context of the evolving social economy, tourism image plays a crucial role in market competitiveness. Leveraging the internet era, this...