Competitive strategy and firm performance: a review of literature

• المؤلفون الرئيسيون: Md, Shamimul Azim, Haim Hilman, Abdullah, Abdullahi Hassan, Gorondutse
• مؤلفون آخرون: [e-mail]
• التنسيق: مقال
• اللغة: English
• منشور في: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2017
• الموضوعات: Competitive strategy; Cost leadership; Differentiation; Firm performance; Manufacturing firms
• الوصول للمادة أونلاين: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/50010

Link to publisher's homepage at http://ijbt.unimap.edu.my