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The effect of attitude on mobile marketing acceptance in Malaysia: A conceptual framework

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.

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書誌詳細
主要な著者:	Mohammad, Ismail, Razli, Che Razak, Assoc. Prof. Dr., Adam, Mat
その他の著者:	mobisma@yahoo.com
フォーマット:	Working Paper
言語:	English
出版事項:	Universiti Malaysia Perlis (UniMAP) 2011
主題:	International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Mobile marketing acceptance Attitude Theory of reasoned action Behavioural intention
オンライン･アクセス:	http://dspace.unimap.edu.my/xmlui/handle/123456789/11546
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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