Understanding Malaysia leisure low cost airline passengers behavior: Promotional Price, Perceived Value, Customer Satisfaction and Repurchase Intention

• Main Author: Chan, Jennifer Kim Lian
• Format: Research Report
• Language: English
• Published: Universiti Malaysia Sabah 2012
• Subjects: HE Transportation and Communications; LG Individual institutions - Asia, Africa, Indian Ocean islands, Australia, New Zealand, Pacific islands
• Online Access: https://eprints.ums.edu.my/id/eprint/24979/1/Understanding%20Malaysia%20leisure%20low%20cost%20airline%20passengers%20behavior.pdf; https://eprints.ums.edu.my/id/eprint/24979/

This research explored price promotion, the meaning of perceived value, customer satisfaction and repurchase intention of Malaysian low cost airlines from the perspectives of their existing domestic customers. The Malaysian low cost airlines have been competing aggressively for passenger load. Frequ...