Fusion of emotion in product development

Product demand has been transformed from quantitative consumption to perceptual consumption along with the arrival of an era that revolves around concept development. Consumers now demands to be treated individually because they no longer want product that just do the right thing but also make them...

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Bibliographic Details
Main Author: Ab. Aziz Shuaib
Format: Conference or Workshop Item
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/9086/1/Bali%20Paper.pdf
http://discol.umk.edu.my/id/eprint/9086/
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