Factors influencing youth travellers intention to visit Kota Bharu, Kelantan

• Main Authors: Tang Kim Hwee, Nurul Huda Dahlan, Nurul Izzati Zarir
• Format: Undergraduate Final Project Report
• Published: 2016
• Online Access: http://discol.umk.edu.my/id/eprint/7230/

Tourism sector play an important role in increasing country's economic. Furthermore, government should take seriously toward this sector and this issues always discusses in council. Objectives of this research is to determine the relationship between factors (accessibility, attraction and safety and security) and visit intention of youth travellers in visit Kota Bharu, Kelantan. Research Method that used in this research is descriptive analysis and Pearson Correlation Coefficient by using software SPSS. Size of sampling in this research is 384 respondents. The target respondents is the youth travellers that in range of age 15 years old to 24 years old. This research outcome projected that the relation between factors such as accessibility, attraction and safety and security and youth travellers' intention to visit Kota Bharu is positive. For future research, hope that researchers can add on others factors that might influences visit intention of youth travellers to visit Kota Bharu, Kelantan.