A study on the relationship between restaurant atmosphere and consumer purchase behavior

• Main Authors: Mohd Zaiz, Muhammad Abdul Alim, Mariman, Nor Fatimah Laily, Mohd Yahaya Koddri, Nor Izrinda, Mohd Jelani, Nur Izzati
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2018
• Online Access: http://discol.umk.edu.my/id/eprint/5042/1/A%20STUDY%20ON%20THE%20RELATIONSHIP%20BETWEEN%20RESTAURANT%20ATMOSPHERE%20AND%20CONSUMER%20PURCHASE%20BEHAVIOR.pdf; http://discol.umk.edu.my/id/eprint/5042/

The purpose of our research is to examine the relationship between restaurant atmosphere and consumer purchase behaviour. To attain the objectives of this research project, four hypotheses are developed and tested. It also explores the environment of the restaurant and the use of atmospherics by the...