A study on the relationship between restaurant atmosphere and consumer purchase behavior
The purpose of our research is to examine the relationship between restaurant atmosphere and consumer purchase behaviour. To attain the objectives of this research project, four hypotheses are developed and tested. It also explores the environment of the restaurant and the use of atmospherics by the...
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| Main Authors: | , , , |
|---|---|
| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2018
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| Online Access: | http://discol.umk.edu.my/id/eprint/5042/1/A%20STUDY%20ON%20THE%20RELATIONSHIP%20BETWEEN%20RESTAURANT%20ATMOSPHERE%20AND%20CONSUMER%20PURCHASE%20BEHAVIOR.pdf http://discol.umk.edu.my/id/eprint/5042/ |
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