Tourist behaviour among Malaysians during covid-19 pandemic
The Covid-19 pandemic has severely impacted the Malaysian tourism industry. As a result, there are variety of behavioural changes in regards to travelling. This study examines tourist behaviour through three main influences, namely the movement control order (MCO), perceived risk, and travel intenti...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/3815/1/GROUP%20T29.pdf http://discol.umk.edu.my/id/eprint/3815/ |
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| Summary: | The Covid-19 pandemic has severely impacted the Malaysian tourism industry. As a result, there are variety of behavioural changes in regards to travelling. This study examines tourist behaviour through three main influences, namely the movement control order (MCO), perceived risk, and travel intention. These influences may shape the future of travel behaviour. To meet the objective of the study, 260 students from University Malaysia Kelantan were chosen as the respondents in this study. A quantitative study using survey questionnaire was used to collect the primary data in this study. The study revealed that tourists’ perceived risk was main factor for them to plan for travelling. MCO was also one of the contributors where tourists refuse to plan for travelling, which may affect future travel intention. This study has several implications to Malaysian tourism, agencies, and departments to formulate appropriate measures to restart tourism activities in the country. |
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