Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying

Nowadays, Facebook commerce or f-commerce has become a new paradigm in e-commerce. Even though there is a huge business potential in f-commerce, the purchase behaviour in f-commerce is still not well-studied with only a few studies are related to impulse buying through f-commerce and yet the studies...

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書目詳細資料
主要作者: Leong, Lai Ying
格式: Thesis
出版: 2017
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在線閱讀:http://studentsrepo.um.edu.my/7833/1/All.pdf
http://studentsrepo.um.edu.my/7833/9/lai_ying.pdf
http://studentsrepo.um.edu.my/7833/
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