Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model
Religion and tradition play a crucial role in influencing food and restaurant preferences in many cultures. This research empirically investigates the role of tacit halal cues (THC) in driving consumers' intention to patronise halal restaurants and how THC functions in conjunction with the atti...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier Science Ltd
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/33404/ |
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