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GDG564: Marketing Communication / College of Creative Arts

Marketing Communications is a term used interchangeably (though slightly wider concept) with "Promotions". It is an ever-changing field encompassing the growing array of communication activities so vital to the success of marketing performance. The course will observe two major areas of st...

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Main Author: UiTM, College of Creative Arts
Format: Teaching Resource
Language:English
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/98863/1/98863.pdf
https://ir.uitm.edu.my/id/eprint/98863/
https://aims.uitm.edu.my/
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spelling my.uitm.ir.988632024-07-18T22:31:04Z https://ir.uitm.edu.my/id/eprint/98863/ GDG564: Marketing Communication / College of Creative Arts UiTM, College of Creative Arts Curriculum Universiti Teknologi MARA Marketing Communications is a term used interchangeably (though slightly wider concept) with "Promotions". It is an ever-changing field encompassing the growing array of communication activities so vital to the success of marketing performance. The course will observe two major areas of studies; theories surrounding marketing communications, and the understanding of marketing communications process and the integrated planning activities. Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/98863/1/98863.pdf GDG564: Marketing Communication / College of Creative Arts. [Teaching Resource] (Unpublished) https://aims.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, College of Creative Arts
GDG564: Marketing Communication / College of Creative Arts
description Marketing Communications is a term used interchangeably (though slightly wider concept) with "Promotions". It is an ever-changing field encompassing the growing array of communication activities so vital to the success of marketing performance. The course will observe two major areas of studies; theories surrounding marketing communications, and the understanding of marketing communications process and the integrated planning activities.
format Teaching Resource
author UiTM, College of Creative Arts
author_facet UiTM, College of Creative Arts
author_sort UiTM, College of Creative Arts
title GDG564: Marketing Communication / College of Creative Arts
title_short GDG564: Marketing Communication / College of Creative Arts
title_full GDG564: Marketing Communication / College of Creative Arts
title_fullStr GDG564: Marketing Communication / College of Creative Arts
title_full_unstemmed GDG564: Marketing Communication / College of Creative Arts
title_sort gdg564: marketing communication / college of creative arts
url https://ir.uitm.edu.my/id/eprint/98863/1/98863.pdf
https://ir.uitm.edu.my/id/eprint/98863/
https://aims.uitm.edu.my/
_version_ 1806422122812145664
score 13.1944895

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