GDG564: Marketing Communication / College of Creative Arts

• Main Author: UiTM, College of Creative Arts
• Format: Teaching Resource
• Language: English
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/98863/1/98863.pdf; https://ir.uitm.edu.my/id/eprint/98863/; https://aims.uitm.edu.my/

Marketing Communications is a term used interchangeably (though slightly wider concept) with "Promotions". It is an ever-changing field encompassing the growing array of communication activities so vital to the success of marketing performance. The course will observe two major areas of st...