Quack farm enterprise / Jackline Ijah ... [et.al]

• Main Authors: Ijah, Jackline, Tarang, Sem-Umba, Lambie, Senndy
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Marketing; Financial management. Business finance. Corporation finance
• Online Access: https://ir.uitm.edu.my/id/eprint/68990/1/68990.pdf; https://ir.uitm.edu.my/id/eprint/68990/

Our business type is partnership where it is consist of three members. The three members are Ms. Senndy Lambie as a General Manager and Administration Manager, Ms. Jackline Ijah as Marketing Manager and Operational Manager and Ms. Sem-Umba as a Financial Manager. Quack Farm Enterprise is one of the company that produce fresh salted egg to satisfy customers wants and providing variety types of products which are powder salted egg. We identifying that our customer is universal where middle and low class who want to consume product with affordable price of product. We also targeting the nearby supermarket and restaurant because it make us easy to deliver our product to them. Besides, we always ensure that our product which are salted egg is still in fresh condition so that we can maintain the nutrition of our product. Moreover, we offers a variety of product which are powder salted egg that give nutrition of health, low sugar and low calories to our customers and supplier. We also consider that our location is strategic as it nearest supermarket and restaurants. So, it can make us easier to supply our product as it place always get attention from the nearest residential area. Moreover, we see that our location is having a good infrastructure and transportation and this make us easy to deliver our product to our customers and supplier. Therefore, we can keep our product in a good condition until in the hand of customer because of good handling on our products. Quack Farm Enterprise marketing strategy is to emphasize the quality and price of our product and services. We offered the affordable price because we want our customer from ail of level income buy our product so that we can increase our profits. Thus, we develop marketing strategy that can attract our customer attention to buy and be a brand loyal to our products. Lastly, we want the existence of our product known to public. Therefore, we will be able to increase our sales revenue and at the same time achieve our goals company.