Melted.buds by Acilaa / Nurul Aqilah Mazlan

• Main Author: Mazlan, Nurul Aqilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Baking. Confectionery; Cakes. Cupcakes
• Online Access: https://ir.uitm.edu.my/id/eprint/68661/1/68661.pdf; https://ir.uitm.edu.my/id/eprint/68661/

This report writes about step by step how to create a platform to start an online business using social media. There is an official website for registering your business online. Various information that needs to be filled in to ensure that any problems in the future can be avoided and your personal information is secure and accurate. This report presents photographs as proof that the information entered is true and accurate. However, the website allows for the editing of any personal information at any time. Apart from that, this report also explains the important things that are required for organizations that want to start their business. For example, the name and address of the business, organizational charts, mission and vision of the organization, description about the product and the price list are important things that need to be taken seriously if you want to start a business either online or offline. The name and address serve to make customers aware of the existence of your business while the organization chart and mission and vision serve as a benchmark to those who are in the organization in achieving business objectives. The price list and description of the product for the organization's products is important so that everyone is aware of any changes and it is easy for customers to make a purchase with the price list and product description from your organization. In this report shows various posts from Facebook. The Facebook post is a teaser post, hard sell and soft sell as well as a graphic found on the Facebook wall. All posts have their own role and all of these are one of the online marketing strategies. The teaser serves as is to generate interest in the securities, and it may be followed by the prospectus, final prospectus, and initial public offering. Hard sell uses sentences like "purchase now before time runs out," "limited time only," "don't miss out," and "get yours now before it's too late" to sell their product immediately to customers. And soft sell is a marketing strategy that is less powerful and emphatic.