A study on the customers’ satisfaction on the Celcom GSM services / Jimali Sunang

• Main Author: Sunang, Jimali
• Format: Student Project
• Language: English
• Published: 1998
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Electronic commerce; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/60508/1/60508.pdf; https://ir.uitm.edu.my/id/eprint/60508/

The purpose of this study is to look into the causes and effects of GSM Digital System which lead to the customers dissatisfaction with the product and services especially the line coverage offered by Celcom (M) Sdn Bhd in Kuching area. The urge of this study is the occurance of a continuous decline...