Technology Entrepreneurship Project (ENT 600) : Under Armour / Muhammad Nussair Mohd Tahir

• Main Author: Mohd Tah, Muhammad Nussair
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/52607/1/52607.pdf; https://ir.uitm.edu.my/id/eprint/52607/

This is an initiative how the theories can be developed to a practical session. As the student of Uitm Perlis, this subject will be learned by everyone to undergo a case study project. By learning this subject, I got a chance to explore more about company that produce sport product which is Under Armour First of all, all the general information regarding to this company has been collected by surfing their websites. This is because according to our situation with the covid19 pandemic, we cannot do an interview session face to face for get the information about the company. In the second part of this report contains the specialized subject studies. The objective of this project is to figure out the background, organizational structure, products, and services at Under Armour. In this case study, I use SWOT analysis to analyse the strength, weakness, opportunities, and opportunities of the product. Next, I study about the product manufactured by Under Armour which is primarily a standard technology. The product that I do analysis is the bag pack. Here I will explaining the problems that have in this bag pack product. The problem that I have discovered is mostly the bag pack product are non-waterproof. This bag pack also doesn’t have any technology that can help the user to easier their usage. Other than that, there are a limited space to put many things because of the not enough compartment provided. In this study, I will explaining more deeper about the problems and I would suggest the alternative to solve this problem.