Case Study : Brother’s Creative Carlife / Muhammad Nashraf Mohd Nasir

• Main Author: Mohd Nasir, Muhammad Nashraf
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Success in business. Performance; Customer services. Customer relations; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/52527/1/52527.pdf; https://ir.uitm.edu.my/id/eprint/52527/

Before this I did not know this subject I will study in semester four and when the beginning of semester four I got an additional subject other than the graphic subject which is the subject ENT 300. At first I never knew the importance of this subject and never cared. Having done this case study, I now understand something I had never learned before. Now I understand that every entrepreneur has their own characteristics that must be met in order to fulfill the entrepreneurial function effectively and successfully. This assignment made me aware of the real in business. Not everyone is strong enough and brave enough to be willing to face many obstacles and problems while running a business again in the current season with the full suspicion of businesses that are about to collapse due to Covid-19. Only the strongest people will survive while running a business. That is why everyone in the company including the owner and the team must play an important role to be able to beat other companies and build the best company in Malaysia and also the world. As a result of that strength, the company is also able to show the strengths and weaknesses of the company to the public that this company can survive until it succeeds. So, as a case study, I chose Brother’s Creative Carlife. The company provides specialized services in the retail of vehicle spare parts and car accessories to their customers. The reason I chose this company is because it is the focus of many visitors outside as well as within Malaysia who are interested in modified cars and home decorations. Not only that, this company also provides the best car spare parts or accessories installation service.