The relationship of corporate social responsibility to a start-up company, Nuren Group (Enlinea Sdn. Bhd.) / Noor Fadzlina Zulkifli

• Main Author: Zulkifli, Noor Fadzlina
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Environmental policy and economic development. Sustainable development. Environmental management; Market surveys. Including brand choice. Brand loyalty; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/49874/1/49874.pdf; https://ir.uitm.edu.my/id/eprint/49874/

Corporate social responsibility (CSR) is a business approach that contribute to sustainable development by delivering economic, social and environmental benefits for all stakeholders. The purpose of this research is to explore the relationship of CSR to a start-up company where the researcher wants to know the effect of CSR to a start-up company. The research design for this study is implementing the quantitative method and use simple random sampling in selecting the respondents from the population. A set of questionnaire has been develop based on relevant literature review and 23 questions were asked to the Nuren Group's customers to collect the data which it can help researcher to identify the relationship between dependent variable (effect of CSR to a start-up company) with independent variable (communication, brand image of company and awareness on the brand). Finding of this research can used for Nuren Group in order to understand the most elements that can effect CSR to a start-up company and identify the best strategy to enhance the organization performance.