ETR 300 : Dagang Nusantara Enterprise / Nendrey Nordin ... [et al.]

• Main Authors: Nordin, Nendrey, Tumijan, Mohamad Farid, Jamaludin, Shahrul Azmal, Azam Shakri, Mohd. Jefri, Mukthar, Khairol Akmar
• Format: Entrepreneurship Project
• Language: English
• Published: 2000
• Subjects: Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/48069/1/48069.pdf; http://ir.uitm.edu.my/id/eprint/48069/

This business is a manufacturing business that is producing a prawn paste. We are producing two-type quantity of prawn paste, which a 50-gram cube and 1 kilogram bundle. The prawn paste industries nowadays have many competitors but mostly the manufacturer running this kind of business are using traditionally method and low marketing strategy effort. Our organization is making the industry to operate in a modernized way such as replacing the old equipment and ,method with new one. Even though we are facing a lot of barriers in making this changing but with the commitment and expertise of our organization member we guarantee this business will be successful in the future. We are confident about the business because the others manufacturer are using the traditional way in managing their business. Our company is using modern marketing strategy in distributing our product in the local market.