Case Study : Mouthgasm HQ / Nur Nasehah Zanudin

• Main Author: Zanudin, Nur Nasehah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Nutrition. Foods and food supply; Baking. Confectionery; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/46188/1/46188.pdf; http://ir.uitm.edu.my/id/eprint/46188/

Mouthgasm HQ is a business that sells a trendy chocolate snack which being called a Choco jar. The company is located at Seri Iskandar, Perak. Their main competitor is online sellers who sell the same food product. The business makes up the competition by selling their products at a more affordable price with high-quality taste. The company only promote their business and products through advertisement on Social Media such as Instagram, Facebook, and Shopee. The company’s vision is to go global and enter international markets and to increase potential demand. Their mission is to provide various choices of premium and high-quality taste food products at affordable prices. They wish to offer wholesome, fairly priced, and ethnically diverse food product options. The analysis of this case study gives students who want to start their own business early planning or thinking about the product development cycle and to create their own specific business ideas.