The influence of online trust as moderator between online satisfaction and online loyalty among the internet banking users / Norhidayah Ali...[et al.]
The aim of this study was to observe the influence of online trust (OT) as moderator towards the relationship between online satisfaction (OS) and online loyalty (OL). The study was conducted among the internet banking users in Malaysia. Online trust has a pertinent impact on consumers’ attitudes es...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2018
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/36678/1/36678.pdf http://ir.uitm.edu.my/id/eprint/36678/ |
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