A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin

• Main Author: Mohsin, Amirah
• Format: Student Project
• Language: English
• Published: Faculty of Business Management 2011
• Subjects: Malaysia; By product, profession, service, or industry,
• Online Access: http://ir.uitm.edu.my/id/eprint/14841/1/PPb_AMIRAH%20MOHSIN%20BM%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/14841/

Marketing is an element that very important to ensure the successful of an institution. To make sure the activities of marketing success so the marketers have to use the suitable promotional activities. They have five types of promotional tools such as advertising, personal selling; sell promotional...