Price or pride? Malaysian marine cruising behaviour

Despite substantial investments and promotional efforts in developing cruise tourism in Asia, cruise liner managers and marketers are given little indication concerning the effectiveness of their current marketing programs in driving consumer intentional behaviour. This study of a cruise liners’ mar...

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Bibliographic Details
Main Author: Chong, Daniel Ka Leong *
Format: Article
Language:English
Published: Taylor & Francis 2018
Subjects:
Online Access:http://eprints.sunway.edu.my/993/1/Chong%20Ka%20Leong%20Malaysian%20Cruising%20Behavior.pdf
http://eprints.sunway.edu.my/993/
http://doi.org/10.1080/15980634.2018.1471877
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