E-commerce market trends: a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
The emergence of Web 2.0 technologies has changed the way e-commerce can be sustained and improved to enhance competitive advantage. Integrating Web 2.0 technologies into e-commerce websites not only improves customer shopping experience but also enhances customer engagement. This paper examines Mal...
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| Main Authors: | , |
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| 格式: | Article |
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2017
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| 主題: | |
| 在線閱讀: | http://eprints.sunway.edu.my/676/ http://dx.doi.org/10.1504/ijbis.2017.10005086 |
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