An approach for the effective management of the Malaysian event industry
Consist of Chapter 1 only. Events are one of the most challenging and rapidly growing segments of tourism industries worldwide. In Malaysia, the Event Industry is an emerging field under the Tourism sector. The Economic Transformation Program has single out the event industry as one of the Entry...
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Format: | Thesis |
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2013
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Online Access: | http://library.oum.edu.my/repository/949/1/library-document-949.pdf http://library.oum.edu.my/repository/949/ |
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