Do consumption values in heritage food play a role in the development of behavioural intentions?

This study explores the state of tourists' perception of Pahang heritage food. This study obtained data from 164 tourists through social media applications. The survey outcomes were encouraging, which showed a positive and significant influence regarding food consumption values and domestic t...

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Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, James Pratt, Thomas
格式: Article
語言:English
出版: e-International Publishing House, U.K. 2021
主題:
在線閱讀:http://irep.iium.edu.my/92408/7/92408_Do%20consumption%20values%20in%20heritage%20food.pdf
http://irep.iium.edu.my/92408/
http://jabs.e-iph.co.uk/index.php/jABs/article/download/392/495/941
https://doi.org/10.21834/jabs.v6i19.392
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