The influence of Pahang Heritage Food on Behavioral Intentions among Malaysian Domestic Tourists

This study investigated how domestic tourists perceive Malaysian heritage food and how this may influence behavioral intentions. A survey was distributed through social media applications, and 164 tourists responded, with three being international, which were then discarded. In this study, corre...

Full description

Saved in:
Bibliographic Details
Main Authors: Saad, Mazni, Kamarizzaman, Nur Assyiqin, Ishak, Noriza, Pratt, Thomas James
Format: Article
Published: AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK 2021
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!